Chemical · Fertilizer · Seed — for ag retailers

Eighty-seven recommendations, priced and out the door before lunch.

RowCall replaces the workbook your whole retail runs on. Build a chemical, fertilizer or seed program once, apply it to your entire book with each grower's own acres and split structure, and send a link they approve from the cab — no account, no attachment, no phone tag.

Request a demo See what it does

Built on real retailer workbooks Your logo, your colors, your domain Growers need no login

app.row-call.com/recs/2026-corn-program
Corn Pre — No-Till block 2 of 4 · carrier 15 gal/ac
394
Product Pkg Rate Price Needed Order $/ac Amount
Block total — —
Acres
394
Cost / acre
—
Block total
—

Live example. Move the acres — quantities, rounding to full containers, cost per acre and the total all recompute, the way they do in the app.

The way it works now

One workbook. One person who understands it. And December.

Every retail we've sat with runs the season out of a spreadsheet that grew for a decade. It works — right up until two people need it at once, or a price moves, or a grower asks what the other option would cost.

The file only one person can open

Formulas nobody wants to touch, column ranges that decide who gets billed, and a version named Final v3 USE THIS. Your agronomist waits for your desk to be free.

"If I insert a row in the wrong place, three growers get billed for a pass they aren't in."

Split billing, done by hand

Landlords, tenants, 50-50 farms, tilled acres in one pass and no-till in another. It's the most time-consuming part of the job, and it's the part that has to be right.

"I do the splits twice and hope the two answers match."

The price moved in January

A jug goes up $1.50 and you have forty quotes out. Which ones changed? Which ones did the grower already agree to? Nobody knows without opening all forty.

"We ate the difference because I couldn't tell you which quotes were stale."

What your team gets

Everything a retail actually does, in one place.

Not a generic quoting tool with fields renamed. Every screen was built from real chemical, fertilizer and seed workbooks — the units, the packaging, the acre splits and the approvals as they really happen.

Rec builder

Pick one thing, everything fills in

Type three letters, pick the product, and the package, rate unit, default rate, price, EPA number, signal word and re-entry interval land with it. Rates are unit-aware — switch oz to qt and it recalculates instead of silently rescaling.

Chemical · fertilizer · seed · blocks by pass · comments per line

Split billing

The matrix that ends the guesswork

Tick which parties' acres are in which pass. That one tick sets both what each party is billed and the denominator for cost per acre — so every party pays for the passes they're actually in, and the parts always add back to the total.

none · acre-share · flat-% · saved per grower, reused every season

Templates

Build once, apply to the whole book

Save your standard corn and bean programs, filter growers by tag, and create eighty-seven drafts in one pass — each with its own acres and its own split structure. You preview the count and the value before a single row is written.

Runs in the background · partial failures logged · safe to re-run

Products & pricing

Dated price versions, by crop year

Prices belong to a version and a crop year, so a quote can say "March pricing" and mean it. Change a price and RowCall tells you exactly which unapproved recs move and by how much — then offers to re-send them.

An approved rec is never silently repriced. Ever.

Seed

Placement board and grid

Rank hybrids per farm by rotation, pick, note why, then promote the selections into a placement grid — fields down, hybrids across, paste straight from Excel. It rolls up to units and bags through the seeding rate.

80,000 kernels = 1 unit · live row and column totals

Share & approve

A link, not an account

Send a link by text or email. It opens on a phone with one bar of signal, shows options side by side, and the grower taps Approve. Pin the version so a later edit can't change what they saw, and see whether they opened it, how often, and on what.

Optional passcode · expiry · revoke · full activity trail

Revisions

What they changed, in dollars

The grower sends it back with edits. You see each change itemized with its dollar impact — take the acre change, decline the product swap. Accepting creates version 2. Nothing is ever edited in place.

Immutable versions · partial approval off one engine

Import

Onboarding is an import, not data entry

Drop in last season's workbook and it becomes growers, billing parties, acre splits, program blocks, products, prices and priced recs. Anything inferred is surfaced for you to confirm, nothing is written until you commit, and a commit undoes in one click.

Workbooks · CSV price sheets · your grower and field list

Output

Paper your growers keep, files your office needs

A grower PDF on your letterhead, an internal copy with margin, and a billing copy per party. Excel that mirrors the layout your office already reads. And season invoices straight out to QuickBooks.

Grower PDF · internal · per-party billing · XLSX · QuickBooks CSV

Dashboard

What needs a phone call today

Pipeline, approved, acres, average $/ac — plus the queue that matters: shared nine days, never opened.

Buying position

Product totals, live

Every rec rolled into what you have to have sitting in the shed, in package units, exportable.

Application plan

Tank order for the applicator

Products in mixing order — adjuvants and drift agents last, after the herbicides are in suspension.

White label

Your app, your domain

Your logo and colors drive the app, the grower page, the PDF and the email — on your own address.

See it working

Four things that happen every season, and how long they take.

Tuesday, 9:40 a.m.

A grower wants beans priced three ways

He's heard something about the Enlist program and wants to see it against what you'd normally put on. In the workbook that's a copy of a tab, a new column set and an hour you don't have.

  1. Open his 2027 soybean rec and add two more option blocks to the post pass.
  2. Type the products — rate, package, price and site-of-action come with each one.
  3. Every option costs in full, side by side, but only the one he picks counts toward his total.
  4. Text him the link. He picks Option B from the pickup at noon.
app.row-call.com/recs/…/options
Soybean Post — 3 options $3.25/ac spread · 100 acres
OptionSites of actionProducts$/acTotalPicked
A — Roundup + Outlook 14915 6$36.10$3,610·
B — Sequence 14915 5$32.86$3,286 picked
C — Warrant 14915 6$35.02$3,502·
Site-of-action chips make overlapping chemistry visible without reading the label — and the same group is the same color on every rec that grower ever gets from you.

The first week of November

Your standard program, on the whole book

This is the afternoon that used to be three weeks. One template, every no-till grower, each one's own acres straight off their fields and their own saved split structure.

  1. Pick the template — Corn/Bean No-Till Standard, the one you built in October.
  2. Filter growers by tag. 87 of 112 selected.
  3. Acres come from each grower's fields, splits carry their saved parties.
  4. Preview first: 87 drafts, $1.02M of value, 4 growers missing acres — flagged, not skipped.
  5. Commit. It runs in the background while you go do something else.
app.row-call.com/recs/templates/…/apply
Preview before anything is written Corn/Bean — No-Till Standard
Drafts to create87
Estimated value$1,021,400
Ready83
Missing 2027 acres4
Those 4 growers are created as zero-acre drafts, not skipped. Nobody quietly disappears out of your book because a field record was blank.

January, when the supplier letter lands

A price moves and you know exactly who's affected

Glyphosate goes up a dollar and a half. In the workbook that's a find-and-replace and a prayer. In RowCall it's a question with a number attached.

  1. Edit the price in the product master, on the current crop-year version.
  2. RowCall names the exposure: 2 unapproved recs move, +$392 total.
  3. Update and re-send, or leave them — your call, made with the figure in front of you.
  4. The approved rec is left alone. An approved price is a commitment.
app.row-call.com/products
You changed a price — who is affected? Glypex 5 Extra · $18.00 → $19.50
RecommendationStatusChange
Sandhill Farms — 2027 Cornshared+$248
Two Creek Farms — 2027 Corndraft+$144
Demo Farms LLC — 2027 Cornapprovedlocked

February, and the truck is coming

The buying position, then the invoices

Every approved rec rolls into one list of what you have to have on hand, in the packages you actually order in. When it ships, the same numbers become invoices in your accounting system — typed once, by nobody.

  1. Product totals across every approved rec, in package units, exportable to Excel.
  2. Billing copies per party — the landlord's share already worked out, on its own PDF.
  3. QuickBooks invoice file for the season, split into parts QuickBooks will take.
  4. The export and the screen call the same engine, so a PDF can't disagree with the app.
app.row-call.com/dashboard
Product totals — live buying position what you need to have on hand
ProductPkgRateTotal qtyAmount
Status4 X 1253 oz2,500$12,500
Fierce EZ2 X 2.56 fl oz30$10,500
Harness Xtra 6.0BULK1.5 qt244$9,760
Enlist OneBULK32 fl oz162$7,574
Fultime NXTBULK1.5 qt207$7,452
Priaxor2 X 2.54 fl oz15$7,350

Why it isn't generic quoting software

A quoting tool doesn't know that an ounce isn't always an ounce.

These are the details that make a general-purpose tool wrong on the second line of the first rec. Each one is built into RowCall as a rule, not left to whoever is typing.

Units are a product attribute

128 fl oz to the gallon — but 16 oz to the pound when the product is dry. RowCall stores the conversion on the product, so it's decided once by the person who set it up, never guessed at the moment somebody is typing a rate.

Packaging is read, not assumed

2 X 2.5 is two jugs of 2.5 gallons. 4 X 125 is 500 ounces a case. 51# is a bag. BULK has no container at all. Rounding to what you can actually ship depends on knowing the difference.

Rates aren't all per acre

Adjuvants go on per 100 gallons of carrier, not per acre — so the carrier volume is part of the math, and it's set per organization and overridable per rec.

Acres × share is the denominator

Cost per acre is only meaningful against the acres actually in that pass. That's why the split matrix exists — a party in three of four blocks is billed for three, and the four blocks still add to the rec total exactly.

Seed counts in units, not pounds

80,000 kernels to the unit, seeding rate per acre, and a placement grid that rolls fields up to bags. The same master list, templates and splits as chemical.

The crop year turns on September 1

Not January 1. On the first of September every screen moves to next season on its own — the recs, the price versions, the field crops, the templates — and last year is one click back, never gone.

The grower has one bar of signal

The share page is rendered on the server with almost no JavaScript, so it opens in a field. Approving writes a record that's version-pinned and can't be edited afterward — by them or by you.

Every retailer's data is its own

One platform, but each retail's rows are separated at the database itself, not by a filter in the app. Your growers, prices and margins are not visible to anyone else on it.

The complete season

September to February, on one system.

The bottleneck RowCall exists to remove is December and January. Everything before it is in service of getting there faster; everything after it comes out of what's already there.

Sept

Import last year

Drop the workbook in. Growers, fields, parties, splits and prices all land at once.

Oct

Build the standard

One corn and one bean program, two or three options each, saved as a template.

Nov

Apply to the book

87 drafts in one pass, each with its own acres and split structure.

Dec

Tune and send

Adjust per grower, then share a link. No accounts, no attachments.

Jan

Revise and approve

They pick an option, change acres, send it back. You accept what you agree with.

Feb

Order and bill

Product totals become the buying position. Split billing is already worked out.

app.row-call.com/revisions
Sandhill Farms proposed changes pending
AcceptWhat they changedWasNowΔ
☑Corn Pre — No-Till acres298310+$372
☑Dropped Status from Corn Post3 oz—−$1,240
☐Swapped to Soybean Post Option C$32.86$35.02+$216

"Picked up the Coulter quarter, and I'd rather skip Status this year — didn't see the pressure last season."

Accept the two you agree with and it becomes version 2. The version he approved still exists, exactly as he saw it.
app.row-call.com/recs/…/plan
Soybean Post — tank order for the applicator, not the typist
  1. Engenia — 12.8 fl oz/ac
  2. Sequence — 3 pt/ac
  3. Clethodim 2EC — 12 fl oz/ac
  4. Fission HSOC — 1 qt/100 gal methylated seed oil
  5. Viscaflame DRA+VRA — 2 qt/100 gal drift + volatility
Adjuvants and drift agents go in last, after the herbicides are in suspension. The order is agronomic — not the order somebody typed them.

What it gives back

Put your own numbers in.

Most of what RowCall saves is desk time in the eight weeks you have the least of it. Set these to your operation — the defaults are a mid-size retail, not a best case.

Desk hours back, per season
165
Full days
21
Recs priced
180
Time value
$10,725

Hours only — it doesn't count the mispriced quote you catch, the landlord split you don't redo, or the option a grower buys because he could finally see what it cost. Those are the reasons retailers keep it; this is just the part that's easy to measure.

Show me this on my numbers

Your whole team, not just your desk

Everyone works at once, and nobody sees more than they should.

Invite your agronomists and salespeople by email. A role is where a person starts, not where they stay — every permission is a checkbox you can set per person.

Owner / Admin

You

  • Everything below
  • Prices and product master
  • Branding, domain, settings
  • Invite and remove people
  • Internal copy with margin

Agronomist

Writes the recs

  • Build, edit and share recs
  • Growers, farms and fields
  • Templates and bulk apply
  • Seed placement
  • Settings and team

Sales

At the counter

  • Create and edit recs
  • Add and edit growers
  • Apply your templates
  • Share and send
  • Prices and margin

Viewer

Office, seasonal help

  • Read the book
  • Print the grower copy
  • Any edits
  • Prices and margin
  • Settings and team
Alerts

You hear about it when it happens

A grower opened it, approved it, or sent it back with changes — in the app and in a daily digest, so nothing sits for nine days.

Audit

Who did what, and when

Every rec carries the agronomist who wrote it. Versions are never edited in place, so last week's answer is still last week's answer.

Support

Help you can see

If we ever sign in to help, it's time-boxed, recorded, and listed on your own team screen — who, when, why, and whether we could change anything.

Get started

Send us last season's workbook. We'll show you your own season in RowCall.

Not a canned demo on somebody else's data — your growers, your products, your splits, your prices. We import it, you look at the numbers, and you tell us whether they're right.

What we'll ask for

  • 01Last season's chemical workbook. Whatever shape it's in. The messier it is, the more we learn.
  • 02Your current price sheet. A supplier CSV or your own list — either works.
  • 03Your grower and field list, if you keep one. If you don't, the workbook usually has it.

Your data stays yours Import is reversible in one click Export to Excel any time

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